Buyer personas are essential to align your whole marketing – from positioning, keywords strategy, messaging, content, nurturing – with your customers’ expectations and needs.
This actionable buyer persona worksheet contains all the elements you need to develop buyer personas. There are 3 pages, one real-life example, one sheet with instructions and tips, and one empty template for you to fill in.
This persona template will help you:
- Better understand your customers and prospects in order to tailor your content and your entire marketing to their specific needs.
- Answer critical questions around who your ideal customers are, where they go for information, what keywords they use, where they spend time online, influencers they follow, shopping preferences and more.