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Buyer Persona Template

Buyer personas are essential to align your whole marketing – from positioning, keywords strategy, messaging, content, nurturing – with your customers’ expectations and needs.

Buyer persona template

This actionable buyer persona worksheet contains all the elements you need to develop buyer personas. There are 3 pages, one real-life example, one sheet with instructions and tips, and one empty template for you to fill in.

This persona template will help you:

  • Better understand your customers and prospects in order to tailor your content and your entire marketing to their specific needs.
  • Answer critical questions around who your ideal customers are, where they go for information, what keywords they use, where they spend time online, influencers they follow, shopping preferences and more.

Use this actionable and concrete worksheet template to develop your personas