Marketing Automation implementations
Responsible for significant design, deployment and management of marketing automation for B2B and B2C leaders.
- Marketing automation implementation (HubSpot, Marketo, Pardot) and CRM integration (primarily SugarCRM).
- Data, segmentation, email, lead nurturing, templates, landing pages, forms, lead scoring, reporting.
- Automating cross-channel campaigns built across the entire customer lifecycle
Industries: Higher education, Banking, insurance, NFP, technology
Location: Sydney and Melbourne in Australia; Hamilton in New Zealand