Implementing Marketing Automation to help clients attract, convert and retain customers

Marketo set up

Marketing Automation implementations

Project overview

Responsible for significant design, deployment and management of marketing automation for B2B and B2C leaders.

Description

  • Marketing automation implementation (HubSpot, Marketo, Pardot) and CRM integration (primarily SugarCRM).
  • Data, segmentation, email, lead nurturing, templates, landing pages, forms, lead scoring, reporting.
  • Automating cross-channel campaigns built across the entire customer lifecycle

Industries: Higher education, Banking, insurance, NFP, technology

Location: Sydney and Melbourne in Australia; Hamilton in New Zealand