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Implementing Marketing Automation to help clients attract, convert and retain customers

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    Marketing Automation implementations

    Project overview

    Responsible for significant design, deployment and management of marketing automation for B2B and B2C leaders.

    Description

    • Marketing automation implementation (HubSpot, Marketo, Pardot) and CRM integration (primarily SugarCRM).
    • Data, segmentation, email, lead nurturing, templates, landing pages, forms, lead scoring, reporting.
    • Automating cross-channel campaigns built across the entire customer lifecycle

    Industries: Higher education, Banking, insurance, NFP, technology

    Location: Sydney and Melbourne in Australia; Hamilton in New Zealand