Deployment and management of a crowdfunding and community platform powered by Marketo to empower people to support causes they care about.
Managing people joining a crowdfunding platform, by processing, segmenting and scoring project creators and supporters, and following up depending on their behaviours and actions.
Built, tested and launched using Marketo.
Location: Sydney, Australia
Scope of work
- Marketing strategy
- Implementation of crowdfunding campaign in Marketo
- Management of marketing automation platform