Managing Crowdfunding with Marketing Automation

crowdfunding powered by Marketo

Project overview

Deployment and management of a crowdfunding and community platform powered by Marketo to empower people to support causes they care about.

Description

Managing people joining a crowdfunding platform, by processing, segmenting and scoring project creators and supporters, and following up depending on their behaviours and actions.

Built, tested and launched using Marketo.

Industry: Banking

Location: Sydney, Australia

Scope of work

  • Marketing strategy
  • Implementation of crowdfunding campaign in Marketo
  • Training
  • Management of marketing automation platform