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Managing Crowdfunding with Marketing Automation

    crowdfunding powered by Marketo

    Project overview

    Deployment and management of a crowdfunding and community platform powered by Marketo to empower people to support causes they care about.


    Managing people joining a crowdfunding platform, by processing, segmenting and scoring project creators and supporters, and following up depending on their behaviours and actions.

    Built, tested and launched using Marketo.

    Industry: Banking

    Location: Sydney, Australia

    Scope of work

    • Marketing strategy
    • Implementation of crowdfunding campaign in Marketo
    • Training
    • Management of marketing automation platform