Managing University Open Days with Marketing Automation

Project overview

Implementing and managing events and Open Days programs for universities using Marketo.

Description

Implemented and managed events and Open Days programs for universities using Marketo Marketing Automation.

  • Automation strategy, content and data requirements.
  • Lead generation for Open Day events.
  • Capturing critical data about prospective students.
  • Email set up, testing, launch, reporting.
  • Personalised website content and email communications.

Industry: Higher Education

Location: Sydney and Melbourne, Australia; Hamilton, New Zealand