Implementing and managing events and Open Days programs for universities using Marketo.
Implemented and managed events and Open Days programs for universities using Marketo Marketing Automation.
- Automation strategy, content and data requirements.
- Lead generation for Open Day events.
- Capturing critical data about prospective students.
- Email set up, testing, launch, reporting.
- Personalised website content and email communications.
Industry: Higher Education
Location: Sydney and Melbourne, Australia; Hamilton, New Zealand