Industry: Insurance
Location: Melbourne, Australia
Project overview
Implementing Marketing Automation (Marketo) with an automation strategy and user training to enable our client, an insurance provider, to manage their entire marketing, as well as launch a new brand and run online contests.
Challenges
- No tool to effectively manage communications and engage with prospects
- No ongoing engagement with clients, expect the yearly renewal reminder email
- No single view of their customers, client data is owned and managed by partner company
Solution
- Marketing automation and CRM strategy consulting
- Implement Marketo integrated with SugarCRM (multi-brand Marketo implementation for B2B and B2C)
- Develop and build automated campaigns
- Marketo training
Results
- Launched their new B2C brand using Marketo
- Went live with 1st campaign, capturing leads on a single device (iPad) at a conference and sending an automated follow-up email series
- Organised a competition to win a car using Marketo